PHOTOREALISTIC VIRTUAL
PRODUCT PLACEMENT
IN LIVE BROADCAST

The Starc Content Management System (CMS) lets you create and manage real-time virtual product placement campaigns with a few clicks.

Starc is a Norwegian start-up based in Oslo. Our team is experienced in real time virtual production with the Unreal Engine through one of the worlds leading production tools - Pixotope™. The team has previously been working with some of the largest live TV-productions in the world:

^{Real time virtual production with the Unreal Engine has the latest years become mainstream. This opens for new revenue models and standarized, scalable in-content product placement.
The Starc CMS let's you manage all events, assets and customers/advertisers.

Our system seemlesly integrates with any UE-based production software and gives our clients full overview of what placeholders that are booked, when they are booked and for how long.

The Starc computer vision system analyzes the content to determine how many seconds of exposure each of our advertisers get. Matching this with the TSR (Total Screen Rating) numbers ensures a secure ROI.}

Quick Signup

Create your account in
less than a minute

Event Creation

Create your events for
product placement

Asset Management

Upload, manage, and assign graphics to the correct placeholder

Exposure Analytics

Analyze and measure product exposure duration using computer vision

Reports

Create campaign reports
based on exposure-
and screen rating numbers

Augmented Reality

Our understanding of Augmented Reality (AR) refers to TV-production that integrates graphic assets on top of the TV picture in real time, making it look like they are really there.
‍
The power of Epic Games Unreal Engine gives the illusion of fully photorealistic products inside the content. These placements are easy to integrate and almost non-intrusive to the TV production workflow.

Virtual product placement is also environmentally sustainable as they are all digital and requires no physical resources to implement.

STARC

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PHOTOREALISTIC VIRTUALPRODUCT PLACEMENTIN LIVE BROADCAST

PHOTOREALISTIC VIRTUAL
PRODUCT PLACEMENT
IN LIVE BROADCAST